PREFORMA is a luxury brand founded in Turin in 2022, with the aim of exploring and reinterpreting the boundaries between art and fashion. Created by Simone, Alberto and Simone, who continue to oversee its creative direction and management, PREFORMA is the result of a shared vision: to create a dialogue between different artistic influences, shaping new narratives through the design of men's and women's wardrobes.

The creative approach is based on the continuous search for an expressive space that exists between the idea and its realisation. Each collection emerges from a process of continuity and reconstruction, where past and present intertwine to create pieces that go beyond aesthetics, combining different artistic forms to generate a unique vision.